facts you should know

It's not so easy to sit down and compress everything about yourself into a few short lines. But there are a few points that are chuckle worthy.

1. I'm a people person
2. Print is not dead
3. I drive a mint car (wave at me if you see me!)
4. Never underestimate the power of storytelling
5. I'm a minimalist at heart
6. I make killer brownies

My name is Francesca, but everyone calls me Fran. I'm serious when I need to be, but I'd rather make people smile. I'm a creative at heart, and designing pretty things is what i do. But what I really LOVE is the thinking process done before all those pretty artworks are churned out. 

I have a love for Brands. Their story, their history, their identity, but most of all their engagement with consumers. I have an even greater love for creating them.

A couple of years ago I completed my masters at UCA in Design, Innovation & Brand Management. What's the one thing I value most from it? I learnt how to think differently;  how to ask questions and not be satisfied with the first answer I receive. Strategic thinking is a tool I use on a daily basis. 

So, if you're ever up for some brain picking, coffee (and cake) is on me.