Parfait

Back in 2013, I was approached by two budding entrepreneurs, whose passion was food. Both professionals by day, and mad hatters by night. Their desire to bake was infectious, and my aim was to let that shine through.

The Brief

To design an identity that reflected their personal taste. Gianella and Eliza wanted something subtle, romantic and cohesive with the notion of what Parfait stands for. ‘Parfait’ is not about creating perfection, but it’s the perfection that is created when sharing dessert.